5 Best Online Survey Tools To Grow Your Business

by Bishnu Mahali

Last Modified: March 16, 2022

By Bishnu Mahali

Last Modified: March 16, 2022

In the world of online businesses, doing online surveys is extremely important.

If you want to improve your product or services then it’s non-negotiable.

You need to ask questions to your customers, take their feedback, and work on it to grow your online business.

And here comes the best online survey tools to solve your problem within a few minutes.

There’s no need to code and develop this functionality on your website from scratch.

That would cost a lot of money and time and still might not be as good as the online survey tools I’ve listed here.

They’re the best because they are doing it for a long time and they know exactly what works and what doesn’t.

So instead of wasting time and money on coding it and building it from scratch, let’s have a look at them and you’ll get what you are looking for.

Best Online Survey Tools

SurveySparrow Long Logo

SurveySparrow is one of the best online survey tools that is trusted by over 20,000 customers around the globe. And I recommend it.

Godrej, FedEx, GUCCI, Xerox, Paysafe, Aditya Birla Group, etc. are some of the popular brands and big names that are using the services of SurveySparrow.

Apart from creating beautiful looking surveys within minutes, it also allows you to automate things. It also provides visual workflows, API, Webhooks, etc.

And of course, you get detailed analytics or insights of your surveys and forms made using SurveySparrow.

The software is secure and available in 50+ languages with White-labelling and custom data centers.

You can take the omnichannel approach with this tool and use it on emails, weblink, SMS, offline mode, QR Code, embedded forms, etc.

And in case you want it to integrate with other platforms like Slack, Zendesk, Intercom, Freshdesk, WordPress, etc. You can do that as well.

By the way, you can also install a chatbox on your website and use it to accept payments as well. Cool, isn’t it?

Here are some feature highlights of SurveySparrow:

  • Craft Beautiful Surveys
  • Share Surveys (Omni Channel)
  • Get Amazing Insights
  • Recurring Surveys
  • White label Surveys
  • Embedded Surveys
  • Conversational Forms
  • Mobile-first Surveys
  • Audience Management
  • Smart Surveys
  • Video Surveys
  • Secure Surveys
  • API, Webhooks, Integrations
  • Survey Themes
  • Accept Payments

Now let’s talk about their pricing, shall we?


They have multiple pricing to offer from FREE to up to $599. You can either choose their Quarterly Plans or Annual Plans.

By choosing their annual plan, you can save up to 30% on your invoice.
The annual plans are as follows:

  • FREE - $0 Per Month
  • Basic - $19 Per Month
  • Premium - $49 Per Month
  • Business - $149 Per Month
  • Enterprise - $499 Per Month

And their paid quarterly plans start at $29 and go up to $599.

By the way, you can try any of their plan for FREE for 14-Days!

CrowdSignal Logo

If you are aware of WordPress.com, Jetpack, Akismet, etc. then you might already know about Crowd Signal.

If not, well I just introduced you to them.

Crowd Signal is one more product by Automattic. They are known for their awesome software such as WooCommerce, Akismet, WP Job Manager, etc.

As this one is built by the team behind WordPress.com, it’s just like using WordPress.

That makes it even easier to use.

Here are the highlights of the features that Crowd Signal offers:

  • Fast & Easy Editing
  • Add Custom Styles
  • Use Your Own Domain
  • Full Control Over Data
  • Export & Share Data
  • Connect To Google Sheets
  • Limit Double Voting Or Spam
  • 24x7 Support
  • Share & Embed Anywhere
  • Interactive Email Surveys
  • Conditional Questions
  • Rating Feature
  • Make Quizzes
  • And many more.

Now let’s talk about their pricing.


Crowd Signal offers you to choose from either monthly or annual plan. By choosing the annual plan you can save up to 40%.

Their plan’s pricing ranges from FREE to $59 per month.

The annual plans of Crowd Signal are as follows:

  • Premium - $15 Per Month
  • Business - $45 Per Month
  • Team - $29 Per Month Per User

And their monthly plans will cost you:

  • Premium - $25 Per Month
  • Business - $59 Per Month
  • Team - $39 Per Month Per User

And the FREE plan costs $0 of course.

SurveyMonkey Logo

SurveyMonkey is one more name to the list of global leaders in survey software.

According to their official stats, SurveyMonkey is recording over 20 million questions answered daily. That’s huge!

Like any other tool here on this list, SurveyMonkey also offers a variety of features that would make you live easier such as CX Solutions, Market Research Solutions, etc.

Again, if we listen to their official data, 98% of the Fortune 500 companies such as Box, Johnson & Johnson, Cisco, etc. rely on SurveyMonkey to get their job done.

And it’s no surprise that it can also integrate with the major business solutions out there.

Let’s have a look at the feature highlights of SurveyMonkey:

  • Create & Send Surveys Easily
  • Secure Surveys
  • Multiple Integrations & Plugins
  • CX Solutions
  • Detailed Insights
  • Collect Reviews
  • Manage Applications
  • Accept Payments
  • Marketing Solutions
  • HR Features
  • Awesome Customer Support

That’s cool, but let’s look at the pricing now.


SurveyMonkey offers two tiers of plans, one for personal use but I don’t get the idea of using it for personal use. Can you? The other tier is for business use, now that makes sense.
The plans for SurveyMonkey starts at ₹899/m and goes beyond ₹4,999/m.

The pricing for the personal tier is as follows:

  • Standard - ₹899 Per Month
  • Advantage - ₹1,999 Per Month
  • Premier - ₹4,999 Per Month

And the business tier is priced at the following rates:

  • Team Advantage - ₹1,550 Per Month Per User
  • Team Premier - ₹3,800 Per Month Per User
  • Enterprise – Custom Pricing Negotiation

Did you like it?

Typeform Logo

Typeform is known for its people-friendly forms & surveys, which we know as conversational forms.

To be honest, I feel that this was one of the best things that ever happened in the world of forms and surveys.

Conversational forms are the future and it is very friendly and interactive. And not to mention that it increases your conversation rate by a significant amount.

Not only it is very interactive and focused but its designs are awesome and you get a visual treat while feeling the forms.

They also provide ready-made templates to use but you can customize everything as you like and make it a mind-blowing visual design while also making it a super interactive form.

You can also ask conditional questions by the way and it also integrates with all the most important tools and solutions out there such as Zpaier, Google Sheets, MailChimp, Slack, Hubspot, Facebook Pixel, Google Analytics, etc.

Amazing right? Let’s have a look at their feature highlights:

  • Interactive Conversational Form
  • Conditional Questions
  • Marketing Automation
  • Setup Facebook Pixel Or Google Analytics
  • Trigger Action On Submit
  • File Upload
  • Payment Forms
  • Calculator For Quizzes & Payments
  • Custom Thank You Page
  • Form Expiry Date
  • Custom Form Expiry Message
  • And many more.

Now it’s time we look at its pricing.


The Typeform subscription starts at $35 per month and goes up to $70 per month.

However, Typeform also has a FREE plan available in case you don’t wanna pay. You can pay them either on a monthly basis or annually.

The monthly plans will cost you:

  • Essential - $35 Per Month
  • Professional - $35 Per Month
  • Premium - $70 Per Month

And if you choose to annually, the essential plan will cost you $30 per month and the rest of the plans don’t change.

Google Forms

No one needs an introduction to Google I’m pretty sure about that but I think you have also heard of Google Forms or at least you have filled one of the forms made using it.

Google Forms is completely free to use yet it’s good enough. And if you can buy any of the G Suite plans, then you can do more than the free version can do.

By the way, with G Suite subscription you’ll get all the business-related tools and benefits by Google so it’s a great deal.

I personally use G Suite for my business emails.

Google Forms is not as advanced as others but it gets the job done and doesn’t cost anything for most of the people.

However, I highly recommend to use it with G Suite membership to get some extra features like integrating with other apps, getting more storage, etc.

Now let’s have a look at the features of Google Forms:

  • FREE Forever (Trust me, when it’s free forever, you gotta count it as a feature.)
  • Google’s Security
  • All The Basic Form Fields Type Available
  • File Upload
  • Google Hosted URL To Share
  • You Can Also Embed It
  • Spam Protection
  • Trustworthy For Everyone
  • And many more.

Google Forms is completely free so there's nothing to talk about pricing. However, if you would like to purchase G Suite, it starts at ₹125 per month in India.


So those were some of the best online survey tools out there that you can use to grow your business forever.

I’m pretty sure you might have selected one of them as your go to option.

Let me know which one did you choose and why in the comments below.

About the author

Bishnu Mahali

Hi, I'm Bishnu Mahali from Siliguri, India. Apart from Blogging, I am a Digital Marketer and Creator. I also produce YouTube videos and 2 podcasts as well. Do follow me on Instagram @itsBishnuMahali to learn more about me and the Business Stuff.

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