Event Blogging: The Ultimate Guide You Need To Read In 2019
Event blogging is so hyped in India, Bangladesh, Nepal, etc. developing countries nowadays.
Thanks to the YouTube community who talked about it and revealed their income.
The strange thing is that when I searched for “Event Blogging” on Google and YouTube.
I didn’t find even a single video in English on the first few pages. The first few pages only contain videos made by the Indians and they all are in Hindi.
After some digging, I found out the reason behind it. You’ll know about it too after reading this article.
Trust me it’s very important to know. But this article is not only about that.
This is the ultimate guide for event blogging that you only need to read.
This comprehensive guide will help you to learn everything you should know before starting your own event based blog.
Blogging is beyond sharing ideas with the world by writing compelling articles.
Blogging is a vast field, and it also includes Event Blogging, which is very popular nowadays.
Rather than writing blogs or articles on a specific topic, you can write about an event as it ranks high on Google and generates a lot of traffic on the event day.
With event blogging, you can earn a lot of money within a short time. But it depends on various factors.
If you plan it well, like on keyword research, on-page and off-page SEO, backlinks, and more. You can earn from $1000 to $10,000+ for each event.
- What Is Event Blogging?
- Event Blogging – The Step-By-Step Process
- 1. Choosing A Profitable Event
- 2. Keyword Research Like A Pro
- 3. Register The Right Domain Name
- 4. Choose A Good Web Hosting
- 5. Install WordPress In One-Click
- 6. Write Standard And Great Contents
- 7. Avoid Keyword Stuffing
- 8. Build Quality Backlinks
- 9. SEO – Search Engine Optimization
- 10. Monetize Your Blog Right Away
- Bottom Line
What Is Event Blogging?
It is a blog created or designed for a particular event. Such as cultural, national, religious, and international holidays.
The blog focuses on a particular event to target the huge amount of traffic at the time of the event. Your income will depend on the prevalence of the event and the content’s quality.
The content or articles you put on the blog must cover the basics of the event, including:
- What the event is about?
- Why they celebrate the event?
- How they celebrate the event?
- The location and time of the event
- The people interested in the event
- How your readers can enjoy it?
The aim here is to provide complete information and to answer the questions about the event or providing materials or ideas to celebrate the event.
You can do this by using videos, images, quotes, and anything else that your readers can engage with.
Event Bloggers does all the processes months before the actual event date to rank up on Google.
Now let’s look at some the pros and cons of event blogging:
Event Blogging Pros
With event blogging, you can earn a lot within a few days (more than what you can make monthly or yearly). Some of them earn up to $10, 000+ per day, which is great. As what you invest is so little and its nothing compared to what you can earn.
Event blogging is perfect for those who love to work at specific periods in a year or those who don’t want to work all the time.
Especially those who want to make out time with family, holidays, and other activities.
Event Blogging Cons
But, you can make use of a hosting service that offers service on demand that handles traffic on the go.
Another disadvantage is that you must stay online always until the event ends. If server, script issue, theme or plugin issues occur, you may lose a lot of money.
Now let’s talk about, “how to do event blogging?”…
Event Blogging – The Step-By-Step Process
1. Choosing A Profitable Event
You can choose an event based on the traffic it generates or based on your interests. Selecting an event based on your interest posses an excellent source of inspiration. This will help you create great contents.
Choosing an event based on the demands of an audience is also great. But, make a note that the event causes many searches.
Here’s how you can do that:
Use Google Trends
This is the best tool out there to rely on when investigating the trend or competition of searches about something.
All you have to do is visit the website and search for your term. In this case, it will be the name of the event that you want to blog about.
If you have multiple ideas, then it’s the best tool to compare the search volume or trend of those keywords/event ideas.
Let me show you the example that I did for you guys:
The result is very clear if you look at the picture above. I’ve compared New Year and Black Friday on Google Trend from 2004 to present.
It shows you that the Black Friday gets more searches than the new year and also the search volume or interest of Black Friday is increasing every year.
While New Year also gets a lot of searches during the event but it’s not growing. It’s a straight line, in fact, it’s decreasing.
And Black Friday is creating an upward trend.
So if you want higher traffic then you should go with Black Friday but you should also know that the competition of this term will be higher than the new year.
Either go with high traffic – high competition keyword or go with the average traffic – average competition.
Wondering how you would know the competition? The next tool will help you with that.
Take Benefit Of Ubersuggest
Ubersuggest is one of the popular and free keyword research or SEO tool on the internet. It will also help you to find out the competition of the keywords.
Visit their website and enter your keyword. It will display all the necessary information for all your SEO needs.
Remember that, if you are new to event blogging, you should pick an event that does not generate a lot of competition. This way, you can handle the challenge.
Some Event Blogging Topics You Can Begin With
- New Year
- Boston Marathon
- IPL (Indian Premier League)
- FIFA World Cup
- Cricket World Cup
- Valentine’s Day
- Super Bowl Finals
- Movie Releases, Movie Reviews, Movie Trailers,
- Video Game Release
- Movie Songs
- WWE Wrestlemania
- El Clasico
- Cricket (All Cricket Leagues)
- Mother’s Day
- Grammy Awards
- Chinese New Year
- Australian Open
- Wimbledon Tennis Tournament
- Football (All Football Leagues)
- French Open
2. Keyword Research Like A Pro
After picking an event, it is time to research keywords. Searching for keywords with high competition and traffic is not necessary.
Research for long-tail keywords using tools like Long Tail Pro.
Other tools that you can use for keyword research are Keyword Tool, Google Keyword Planner, SEMRush, etc.
3. Register The Right Domain Name
Register your domain as soon as possible before somebody else buys the name that you made in your mind. You need to register a domain name after picking your main keyword or brand name if there’s any. You can use a web host like NameCheap or Godaddy to search for a domain name.
Google Domains is also a good website to register a domain name.
4. Choose A Good Web Hosting
To start event blogging, you need a good quality web hosting or server. If you do not want to spend money on hosting, you can make use of blogger.com. (Yet, I would recommend you to go with a paid web hosting where you can install WordPress.)
Build a new blog through a Gmail account, choose a template, and connect the blog to the domain name.
If you do this, your website will available online for free – it is that simple!
5. Install WordPress In One-Click
The next step is to install WordPress by making use of the Quick Install situated at your cPanel. Select and upload a free theme and set the domain name to the hosting server.
If you have no idea about installing WordPress or making a website, you can hire someone. Or you can hire me too.
Best Themes For Event Blogging
Here I’m going to recommend you guys some themes which are best for Event Blogging or any other blog.
I’m adding this section as a lot of you were asking for it.
So let’s dive in!
Speed is very crucial when it comes to any website and that’s the reason to keep this theme as my first recommendation.
It’s very light-weight and has super-fast load time.
The theme is also available as a free version but I won’t recommend using the free one as that won’t be as customizable as Astra Pro or featureful.
The theme has tons of features and pre-made templates and content blocks as well.
You won’t be disappointed!
GeneratePress is no less than Astra Pro. It’s a close competition!
Although I would choose Astara as a winner, I can’t stop thinking about GeneratePress as well.
Both themes are amazing and have almost similar features.
The only downside to GeneratePress against Astra Pro is that it doesn’t release updates as fast as them.
Of course, there is a lot of difference in terms of features and all but overall they are almost the same.
When it comes to price, GeneratePress is the clear winner though!
6. Write Standard And Great Contents
Great content is important if you want your blog to succeed. You must identify the main keyword, which is associated with the event and always incorporate them into the articles.
To attract readers, create high-quality, interesting, and lengthy articles for your blog. And don’t forget to use a lot of resources like images, quotes, videos, books, etc.
Include a lot of images in your contents but add pictures that relate to a particular topic.
Also, add images that are original as it will help improve your website ranking. You can get free stock images on Shutterstock, Canva, and other royalty-free images websites like Pixabay.
Another important factor to consider is the article length. If you choose to write articles containing over 1000 words, make sure you write approximately 12 to 15 articles.
Yet, if the articles will contain 500 words, you should consider writing 25 to 45 articles.
Writing lengthy articles can improve your ranking on Google. But make sure that the articles are well researched, informative, and engaging.
So that your readers will stay on your website for long. And yeah, Don’t forget to promote them days before the event.
7. Avoid Keyword Stuffing
Ensure that you place the main keywords in Headings, subheadings, titles, and descriptions. But also make sure not to stuff the contents with keywords.
Furthermore, include long-tail and LSI keywords to boost organic traffic.
The moment your website has a lot of traffic Google will start tracking all the activities on your site. So, avoid keyword stuffing to maintain traffic on your website and to avoid penalty.
8. Build Quality Backlinks
Creating backlinks is very crucial to improve your website ranking on Google search. You need to select other forums, websites, and blogs that are relative to the targeted event. Also, make sure that they rank high on Google’s search result.
The backlink process begins when you have published six posts, so you make use of an SEO Profiler to build backlinks.
But, you must research to find sites, blogs, forums, and more.
If all your backlinks contain the same anchor text, it will not rank high. Thus make certain that you get backlinks with a different set of keywords or anchor texts.
9. SEO – Search Engine Optimization
Optimizing your website for SEO is the most vital part of blogging. Even though your website is great, it will become useless without SEO.
Also, you can generate traffic social media – this will give you an idea of what readers think about your website.
The SEO optimizations will include these optimizations but are not limited to:
- On-Page Search Engine Optimization
On-page SEO plays an important role in improving your website ranking. Make certain that the page codes are correct and your blog’s page speed is over 90%.
Also, ensure that you have carried out On-Page SEO including Body Tags, Page Titles, Keyword Densities, and headings.
- Off-Page Search Engine Optimization
Off-Page SEO includes link building, which is done through several ways sucks as Black Hat SEO and white hat SEO.
- White-Hat SEO
You can build links through DMOZ Directory, Directory Submission, Guest blogging, writing comments on blogs similar to your niche, and more. The only disadvantage is that it takes a lot of time, which you don’t have!
- Black-Hat SEO
Blackhat Search Engine Optimization is illegal for Google. Such as building links using content automation, doorway pages, hidden links, redirects, etc.
10. Monetize Your Blog Right Away
You can earn a lot of money from event blogging if you monetize your blog. There are different ways to achieve this but do not apply all at a go to avoid saturating your visitors.
A great way to do this is to search for products and deals related to the targeted event to advertise. Several companies offer various products for a specific occasion or event.
To carry out your research and select good firms to associate with advertising and sharing affiliate links.
Furthermore, you can monetize your blog by making use of Google AdSense. It is a program that lets publishers serve automatic advertisements on their website. Put the ads in the sidebar within and at the end of the article or post.
You must join the CPA – Cost Per Action networks to promote any product related to the event. While it is quite difficult to join affiliate networks, ClickBank and Amazon are easy to join. Join an account and search for product related to the event.
One of my favorite affiliate marketplace that I use is ShareASale. I recommend using it if you are planning to make some handsome online income through affiliate marketing. I’m also trying the emerging marketplace GrowSumo. You may consider this too.
From the affiliate marketplace sites, you can search for the referral link and place it on the blog. And when a visitor clicks it or shops from these websites, you will receive some form of payment.
For high Click-through rate, choose themes that are highly Adsense optimized.
Also, make certain that your place the ads on areas of your blog where your readers will look the most. By doing this, it will increase the CTR and page impression.
If you follow these steps, you can make approximately $1000 to $10K from a single event.
If you do not make any profit for the first time, don’t get dejected. Because all the knowledge you have acquired will help you meet success in the next event.
Event-based blogging is not complicated. Prepare yourself and focus on the task to make a profit!
What do you think about event blogging? Do you think its beneficial?