GetResponse Review – Is It The Best Email Marketing Tool?

Looking for an Email Marketing tool that is best in the class? Let's figure out if this is where your search stops in this GetResponse Review.

Let's begin with the basics of what it is and why we should be using it in the first place.

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As you are reading this, I'm assuming you already know about Email Marketing. For those who don't, let's begin with the basic explanation of what Email Marketing is.

What Is Email Marketing?

Considering that you are reading this article, I'm assuming you already know about it but in case you don't, let me explain it briefly.

Essentially, Email Marketing is an effective way to promote your business and/or build relationships with customers.

But obviously, it is not limited to that only. As you can contact and interact with your customers/email subscribers, you can use it however you like.

For example, you can set up an eCommerce email automation that will help you increase sales by sending automated emails to your customers based on past activities.

Email Marketing

According to HubSpot, with email, you would generate about $42 for every dollar spent on it. That's an ROI (Return On Investment) of about 400%, which is insanely good!

Having an active email list is not optional, it's essential. So make sure to get started today if you haven't already. You are already too late.

You can read this extensive guide to learn more about Email Marketing in detail and how to build your email lists.

What Is GetResponse?


To do email marketing effectively and efficiently, you must use a tool or service like GetResponse.

At its core, GetResponse is an Email Marketing tool with many features and benefits that allow you to achieve your goals without much effort and time.

It allows you to automate most of your work and makes it far more efficient in manual work as well.

Also, because it has many other tools and features included in it apart from the capabilities of Email Marketing, we may also refer to it as a complete marketing suite or toolset. At least it is something that GetResponse is trying to become.

Or we can call it an omnichannel marketing tool.

Key Features Of GetResponse

Now let's talk about the key features of GetResponse and the things that I love about it. Let's begin with the most obvious one...

Autoresponders / Email Automation

Personally, for me, this is the best feature of any Email Marketing tool or service. I'm a big fan of setting autoresponders and automated email sequences.

This helps me to generate a lot of sales while also nurturing my email subscribers without putting much effort on a daily basis.

GetResponse Email Templates

It also comes with a lot of built-in ready-to-use email templates for various use cases so that you don't have to start from scratch.

While you can of course create your own design or templates yourself if you want to, it is definitely something that will help you get things done faster and more efficiently.

Personally, I love ready-made templates. It saves a lot of time and effort.

Detailed Analytics & Reports

Not to mention how important the analytics or the data related to your email marketing is. GetResponse understands this and they have one of the best in class analytics and reporting for you on their platform.

Get all the crucial information, data, or stats so that you can make better decisions to help grow your business faster.

AB Testing / Split Testing

As a marketer myself, I don't think I would ever recommend a tool that doesn't have split testing or AB testing features built into it. It's an essential and must-have feature for all your marketing tools and GetResponse has it too.

Want to test different scenarios? Or maybe a different copy? GetResponse allows you to do that more efficiently and provides you with reliable data to count on.

Perfectly Timed Emails

Are you worried about sending emails to your subscribers at the wrong time? There's nothing to worry about.

With the help of the GetResponse email marketing suite, you can send perfectly timed emails to all of your subscribers and boost your open rate.

And no to state the obvious, if your open rate is high, your conversion rate will also be higher. Enjoy!

Create Landing Pages Or A Website

You can also create a landing page using GetResponse like many other email marketing tools but with GetResponse you can also create your complete website.

It's not been too long since I reviewed GetResponse Website Builder which you can feel free to read here.

To keep it short, it's a great addition to the existing features and the tool but most of us use a CMS like WordPress anyway.

Having said that, if you want, you can definitely use the GetResponse Website Builder to create your complete website with them.

Reap The Benefits Of Webinars

GetResponse also comes with an easy-to-use webinar builder that you can use to grow your audience, awareness, or whatever you want.

It allows you to host unlimited webinars where you can invite up to 1000 live attendees, share the stage with your partners, store up to 20 hours of webinar recording, and much more.

You can learn more about it here.

GetResponse Website Builder

When you build your email list, you also get access to the GetResponse Website Builder which could be amazing if you don't have a website yet.

It has an amazing easy-to-use website builder that is powered by artificial intelligence (A.I.).

If you want to learn more about it then you should read my detailed review of GetResponse Website Builder here.

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Smart Apps And Integrations

GetResponse also comes with a lot of apps and integrations that help you automate most of the things and run your business smoothly without making an extra effort towards it.

For example, here are some of the integration that it comes with to make your life easier:

You can check out the complete list of integration supported by GetResponse on this page here.

GetResponse SMS Marketing

While email marketing is the core solution of GetResponse, it also comes with an SMS Marketing solution built right into it for your business needs.

It allows you to communicate with your customers via SMS, allows you to send bulk SMS campaigns automatically based on some conditions, personalize the SMS, and a lot more.

You can learn more about it here or you can try it for yourself and see what you can do with it or rather what it can do for you.

Advanced Live Chat Tool

With GetResponse, you also have the option to enable live chat support for your landing pages or website built with the help of GetResponse tools.

This allows you to communicate with your customers directly in real-time which results in a higher conversion rate and a better experience for your customers as well.

And by the way, it's fully featured like any other standalone live chat service. It helps you grow your business faster than ever.

24x7 Customer Support

In case you were wondering about it, GetResponse also has a 24x7 support team available for you via live chat and email to help you out with any kind of situation.

Although I have never used it yet, I am pretty confident that it is going to be super helpful. However, if you prefer to call support then that's not available yet.

Those were some of the awesome features and benefits of using the GetResponse marketing solution that I love.

But that's not all, it has a lot of other features and benefits that you should definitely consider before deciding if it's the right fit for you or not.

You can learn more about the features and benefits of GetResponse over here.

GetResponse Pricing In 2023

GetResponse has multiple plans and the pricing is different for different tenures. To keep it simple, let's have a look at the lowest pricing of GetResponse Email Marketing services.

Plan's Name



$0 Per Month

Email Marketing

$13.3 Per Month

Marketing Automation

$41.3 Per Month

E-Commerce Marketing

$83.3 Per Month

The pricing above is applicable with the 24 months tenure selected. If you would like to know the latest pricing for the other tenures, click here.

Key Differences Between GetResponse Plans

To make it easier for you to choose, let me tell you the key differences between the GetResponse Pricing plans in 2023.

We will skip the free plan in this section as I want to talk about it in detail in a moment. For the paid plans, here are the key differences...

Email Marketing Plan

This plan is perfect to get you started. It comes with all the features and tools that you need to start your email marketing journey.

For most people, this is the plan they will ever need. Don't worry it's still better than a lot of competitions out there.

Marketing Automation Plan

The marketing automation plan, as the name suggests brings out some of the advanced features that allow you to create marketing automation and run your business more effectively.

This plan is suitable for serious entrepreneurs or business owners. It's also the right plan for the educators as it comes with the webinar feature as well.

E-Commerce Marketing Plan

As the name suggests, this plan is most suitable for eCommerce business owners. This plan comes with some specific and advanced features that are so helpful in the eCommerce business.

So if you own an eCommerce business then this is the right plan for you. We will talk about it in detail later in this article or you can jump to that section directly by clicking here.

GetResponse Max Plans

The max plans are the top-tier plans that you can use if you are a considerably large business owner and your requirements don't meet with the regular plans.

This is the custom territory and it's totally based on negotiations and contracts that you get. Most of us won't need it but if you do, it's available.

Now let's talk about the most interesting one...

The "GetResponse FREE" Plan

They recently also announced a free plan that you can use now to test it out and figure out if it's the right choice for you or not.

With their free plan, you get the following benefits:

  • Make An Email List For Free Up To 500 Subscribers
  • Send Unlimited Emails To Your Contacts
  • Build And Host 1 Website With 5GB Bandwidth
  • Live Chat Feature On The Website
  • Connect Your Own Custom Domain Or Use The Free One
  • SEO Tools To Generate Organic Traffic
  • Pre-Designed Templates To Start Up Quickly
  • Includes GetResponse Website Builder And Free SSL
  • and much more...

You can learn more about it here.

GetResponse For E-Commerce Business

Now let's talk about the eCommerce-related features that you get with GetResponse and what makes them amazing.

GetResponse for eCommerce offers tools to integrate with the leading eCommerce platforms such as WooCommerce, Shopify, PrestaShop, Magento, etc.

You can use GetResponse to increase your eCommerce sales by integrating with the world's most powerful and easy-to-use marketing automation.

Ecommerce Marketing Automation

The one-click eCommerce integration feature by GetResponse allows you to pull out your product inventory or customer data directly without any coding.

With the help of powerful GetResponse eCommerce tools at your disposal, you can tell people about your product and increase sales with the content you provide, personalize offers that match what people want, create advanced segments, and much more.

Want to learn more about one of the specific eCommerce integration? Use the link below to read more about it:

Now let me discuss the features that I like the most about the GetResponse eCommerce tools.

Advanced Segmentation

With GetResponse eCommerce integration you can create advanced segmentation based on purchase history, orders, and behavior on your website.

This helps you in targeting your customers with precision and allows you to increase your sales or business.

Quick Transactional Emails

You can also use GetResponse Email Creator to create quick transactional emails and send automated purchase confirmations, cart abandonment reminders, etc. 

You are likely to see about a 25% increase in your conversion rate if you use the cart abandonment trigger.

Dynamically Use Promo Codes

Once you integrate your eCommerce store with GetResponse, you can also pull out the coupon codes from your store directly inside GetResponse and use them in the email autoresponders, newsletters, and email automation, etc.

One of the best use cases of this would be to create an email autoresponder with the cart abandonment trigger to provide some extra discount with a coupon code to retain your customers and increase your sales.

Smart Product Recommendations

It also comes with an advanced data-driven product recommendation engine that learns about your customers based on their purchase history, preferences, etc., and predicts their potential needs.

You can use this by simply dragging and dropping the product recommendation box in your email and it automatically populates a relevant product list for each of your customers based on their specific needs.

Awesome right? Get started with GetResponse now!

However, that's not all there is that makes it special. You can also create amazing popups, use pre-built automation templates for eCommerce businesses, use an omnichannel marketing approach, and much more.

Wanna learn more about it? Click here.

GetResponse Review FAQs

Now let's have a look at the frequently asked questions about GetResponse so that I can help you with the questions that you may have on your mind about GetResponse.

What’s The Best Value GetResponse Plan?

Well, it totally depends on your need and you should see the details to choose the best-suited plan for you but if you ask me, the "Marketing Automation" plan is best suited for most people.

How Much Does GetResponse Cost?

The GetResponse plans start with $0 i.e., completely free and it goes up to $83.3 per month if you purchase the 24 months plan.

Which Is Better MailChimp Or GetResponse?

Both of them are amazing but it definitely depends on your personal preference and your needs. Personally, I would recommend MailChimp for beginners and GetResponse for everyone else.

Is GetResponse Enough For My Email Marketing Needs?

Absolutely! It is definitely enough for your email marketing needs and can do much more. It's quickly becoming a complete marketing suite for anyone's needs.

Do You Need A Separate Landing Page Builder With GetResponse?

All the GetResponse plans also come with the Landing Page Builder it has and you can use it for free. However, it's not compulsory to use it if you don't want to.

It's completely your choice if you want to use the in-built landing page feature or you want a separate one such as LeadPages, Thrive Architect, Elementor, etc.

What Are The Best Competitors To GetResponse?

The best competitors to GetResponse that I personally think are ConvertKit and AWeber. There are many more others but don't get yourself confused because these are the best options that you have after GetResponse.

Can You Get GetResponse For Free?

Yes, absolutely! GetResponse also has a free plan that you can use, to begin with. However, you must remember that it is limited to 500 contacts only.

I hope that answers all of your questions, and let me help you with the GetResponse alternatives.

Similar Products & Comparison With Them

As this is a review post, I won't go in-depth comparing the other email marketing tools with GetResponse but I will share my opinion about them to make your decision easier.

Let's get going with it.

GetResponse VS MailChimp

GetResponse VS MailChimp

While there are a lot of tools like these, luckily I have used both of them for so long that I know which one of them is a better choice in what situations.

I'm currently using GetResponse for a private email list and MailChimp for the email lists that I made for BloggerSelf.

Both of them have a free plan and paid plans as well. You can read a detailed comparison about them over here.

AWeber VS GetResponse

AWeber VS GetResponse

AWeber was the first premium email marketing service that I used. I was invited by the founder to test it out and I am glad to say that I really liked it.

AWeber is not as advanced as GetResponse when it comes to a complete marketing suite but when you compare only the main stuff, they are both amazing.

By the way, AWeber also launched their free plan a few months/years before GetResponse. It totally depends on your preference but I personally like the GetResponse slightly more than AWeber.

You can read a detailed comparison between AWeber and GetResponse over here.

ConvertKit VS GetResponse

ConvertKit VS GetResponse

If you prefer simplicity over complex advanced features and interfaces then ConvertKit is going to be your best friend in terms of email marketing.

As soon as you enter their dashboard, you realize that it doesn't have to be so messy or confusing. It's simple and yet has all the bells and whistles that you need to grow your business using email marketing.

ConvertKit is one of my favorite email marketing tools because of its simplicity and affordable pricing. You can learn more about it here.

Again, ConvertKit also has a free plan that you can try yourself before purchasing a premium plan.

In this case, I can't pick anyone for you. I like them both very much. You can decide for yourself by reading this detailed comparison between ConvertKit and GetResponse over here.

GetResponse Review — The Pros & Cons

Now let's have a look at the pros and cons of GetResponse to help you decide quickly if it's the right fit for you or not.


  • Beautiful & Easy-To-Use Interface
  • Drag-And-Drop Email Editor Or Builder
  • Built-in Awesome Templates & Landing Pages
  • Create Advanced Email Automation Easily
  • The Funnel Builder Is Amazing To Create Funnels For Your Business
  • Comes With GetResponse Website Builder
  • Webinar Related Features
  • Amazing Actionable Reports & Stats
  • Excellent Delivery Rate
  • Custom DKIM With All Their Plans (Including The Free One)
  • Free Plan Available To Test It Out Before You Commit To It


  • Pricing May Seem Higher For Beginners Or Individuals

GetResponse Review Conclusion

To conclude, GetResponse is one of the best Email Marketing tools or should I say a complete marketing suite that you should be using for your business.

While there are many competitors in this industry it definitely wins the game in many aspects that you would really care about.

So if you'll ask me if it's worth buying or not then my answer is, 'YES', absolutely!

If you are still having some doubts then please consider using their free plan and then decide if you would like to continue with the premium plans or not.

Otherwise, click here to get started now!


GetResponse Marketing Suite


GetResponse is one of the best email marketing or a complete marketing suite that you'll ever need to grow your business faster than ever.

It has everything that you'll ever need and it's quite affordable.


Bishnu Mahali

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About the Author

Hi, I'm Bishnu Mahali from Siliguri, India. Apart from Blogging, I am a Digital Marketer and Creator. I also produce YouTube videos and 2 podcasts as well. Do follow me on Instagram @itsBishnuMahali to learn more about me and the Business Stuff.

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