AAWP Comparison Table: Grow Your Amazon Affiliate Sales

Are you an Amazon Affiliate marketer looking to increase your earnings? In this post, I’m going to talk about exactly how you can do it with the help of AAWP Comparison Tables.

Let’s get going!

Before we move on to the details, if you don’t know what we’re talking about then let me explain to you briefly.

What Is Amazon Affiliate Marketing?

Amazon Logo

Affiliate Marketing is a form of partnership between a business and third-party promoters who gets a small commission for each sale they generate.

Amazon Affiliate or Amazon Associate program is exactly the same thing.

As an affiliate or associate, you promote the Amazon products via special affiliate links, and for every sale generated via that link, you get a small commission.

If you’re interested in learning more about Amazon Affiliate program then you can read this detailed post here.

For those who are already Amazon Associates and want to increase their earnings, let's move on to the main topic of this post.

The Problem With Creating Manual Tables

I don't know how long you've done this but I've been doing it for almost 5 years now and most of my work was manual, so I know the pain of keeping everything up to date.

The bigger you get, it gets a lot messier and almost impossible to keep the product details such as pricing, product images, etc. up to date on your website.

That's where AAWP comes into play.

Don't know anything about it? Let me tell you.

What Is AAWP?

AAWP Homepage Screenshot

AAWP is a WordPress plugin designed for Amazon Associates to increase their earnings while reducing the efforts required to scale your Amazon Affiliate business.

While it packs a lot of features to help you with your work, we'll only talk about the comparison table feature in this post.

Still, let me highlight some of their best features that you can take the benefit of.

Features Of AAWP:

  • Works With Any WordPress Theme (e.g., GeneratePress)
  • Automated Details Update
  • Works With All The Amazon Partner Networks (e.g. India, USA, Canada, etc.)
  • Automatic Tracking Link Creation
  • Responsive & Mobile Friendly Designs
  • Caching Capability To Reduce API Requests
  • Variety Of Pre-Built Templates
  • Geotargeting
  • Comparison Tables
  • Text Links
  • Product Boxes
  • Automated Bestseller Lists
  • Automated New Releases Lists
  • Data Fields Such As Price, Buy Button, etc.
  • Browser Extension To Quickly Generate Shortcode
  • Click Tracking
  • Supports AMP (Accelerated Mobile Pages)
  • Custom Templates
  • Sorting & Filtering
  • Translations Available
  • Developer Friendly
  • and more...

Now let's talk about their comparison table and how it helps you to increase your Amazon Affiliate income.

What Is AAWP Comparison Table?

AAWP Comparison Table Example

AAWP Comparison Table is a feature of the AAWP plugin to create high-converting comparison tables for the Amazon products that you promote without doing much of an effort.

And of course, it pulls data directly from Amazon using an API so you don't have to worry about updating the important details.

Also, you don't need any coding knowledge to do it, the AAWP plugin will handle that for you.

Cool right?

Now that you know what it is, let's talk about how it will help you drive more sales.

How Comparison Table Will Increase Your Affiliate Revenue?

Whenever someone is looking to buy something that they don't know anything about, they research on the internet and look for comparisons.

I mean, that's why one of the reasons why the "VS" type of posts works so much better than regular articles or reviews.

By implementing a good strategy to include comparison tables on your blog, you give the user an opportunity to compare them side by side without going on different pages.

AAWP Comparison Table Example 2

Not only it is convenient for the visitors but you also keep them from going away without looking at multiple products of the same category.

And by giving them multiple choices to purchase the right product, it is very likely to convert into a sale.

Now think about doing the same thing for all of your product review and comparison pages manually. It would be a disaster, won't it?

That's why you must be using a plugin like AAWP to generate the details and affiliate links of the products directly from Amazon and it makes sure to keep all of them up to date all the time.

Trust me, once you start using AAWP Comparison Tables, you won't look back. It's a great investment for your Amazon Affiliate business.

That being said, your comparison tables must follow certain good practices to make them highly convertible to generate more sales for you.

Let's talk about it a little bit.

A Few Tips To Create High Converting Comparison Tables

Here are some tips that you can follow to make sure that you utilize the benefits of comparison tables instead of losing money because of it:

Keep It Simple & Clear

It is very common to get overwhelmed with a tool like AAWP Comparison Table Builder to create tables with a lot of products and details as you don't have to update them manually.

However, this is not a good practice.

The best converting product comparison tables are simple and do not contain unnecessary details.

Make sure to not use more than 3-5 products in one table.

While having multiple choices is a good thing for your visitors, having too many choices would confuse them and it is more likely that they won't make a purchase because of that.

So keep it simple and clear to get the most out of it.

Use Product Images Wisely

AAWP Product Box Example

Example of Product Box created with AAWP (not a table)

We've always been attracted to images more than texts, so it's better to always include the product images on your product comparison tables to get more affiliate sales out of it.

On top of that make sure to link the image with your affiliate link as well because a lot of the visitors will click on it and it should lead to the product page.

With the help of the AAWP Amazon affiliate plugin, it is very easy to do so.

Open Product Links In A New Tab

It is also important that the product links in the table open in a new browser tab instead of opening on the same tab as your website.

By doing this, you'll give the user an easier way to look at the multiple products listed on your website without loading the page again and again.

Believe it or not, it makes a lot of difference. People are less likely to click on the back button to check your page again.

But if it's still open on the other tab, they'll click on it to check the table again.

To make sure your links open in a new tab, you need to set the link target to "_blank".

Don't understand it? Don't worry, if you're using a tool like AAWP, Thrive Architect, Block Editor, etc. you can do it by simply clicking on toggle or checking a box.

Keep The Details & Price Up To Date

I don't think I need to explain why this is so important for your product comparison page.

But you need to know that it's almost impossible to do it manually, especially if you're a big Amazon Affiliate business.

That's why you must use a tool like the AAWP Amazon Affiliate plugin to keep everything up to date by pulling data directly from Amazon using API requests.

It's a must. Don't ignore this one at any cost.

Use Links On Your Table Wisely

Well, the most important link on your table would be the affiliate links that generate your Amazon Affiliate income.

So it is important that you use it wisely by placing it multiple times and in prominent locations.

For example, you must link your product images and the at least one call to action button like the buy now button.

On top of that, you can also link to the detailed review page of the individual products to give the opportunity for your visitors to learn more about the products before making a decision to purchase them.

The Advantages Of Using AAWP Comparison Tables

Here are some of the advantages of using AAWP to create product comparison tables instead of using HTML or other table builders.

Saves A Lot Of Time

I think I have already said multiple times above why it would save a lot of time for you so I'm not going to explain it again.

But, it's definitely one of the best reasons to choose this plugin for your Amazon Affiliate WordPress Website. Create the tables once, and they will serve you almost forever.

High Conversion Rates

High Conversion Rate

The tables that come with the AAWP plugin are well designed, highly customizable, and built for high conversion rates.

By using them you don't have to think about whether it will drive you more sales or not because it is designed for that purpose and they will help you increase your conversion rate.

Always Compliant With Amazon

Always Amazon Compliant

As the plugin pulls the data directly from Amazon Product Advertising API, the table will always be up to date and compliant with Amazon.

And it is extremely important if you don't want your Amazon Associate account to be suspended.

Automated Product Details

Like I said above, it will pull the product details directly from Amazon to keep everything up to date.

As of writing this, you can pull and use the following data in your Amazon product comparison tables:

  • Product Titles
  • Product Images
  • Current Selling Price
  • Prime Status (The Logo Indicator)
  • Star Ratings
  • Total Number Of Ratings
  • Buy Button
  • etc.

You can also output some additional details or fields by using:

  • Shortcodes
  • Own Buttons
  • Own Texts
  • Custom HTML
  • etc.

It also comes with predefined elements such as "Yes/No" which you can use to relay certain information to your visitors/readers.

No Programming Required

No Programming Knowledge Required

If you've been using WordPress plugins then you already know that the sole purpose of these plugins is to eliminate the need for coding for individuals and even business owners.

Of course, if you are a programmer then you can code yourself to do the same thing this plugin does but most of us are not a programmer.

And even if I was one, I wouldn't waste my time creating something that already exists.

I would rather use the exciting solution and put all my time and effort into growing my business or where it matters more.

In-Built Product Search & Automatic Linking

AAWP Product Search Example

The plugin has built-in functionality to look for the products using its product search feature and it automatically links all the products with your affiliate tracking link.

So you don't have to do the search on Amazon and then come back to the blog post or table builder to put in the details.

It makes it convenient to use and saves a lot of time and effort.

So, those were some of its advantages that I feel are worth looking into and you should definitely get your hands on AAWP today.


There are countless ways to increase your Amazon Affiliate sales and increase your affiliate income. And the use of a product comparison table is one of them.

While it is okay and possible to create the tables manually by using HTML, or page builders like Thrive Architect, Elementor, etc., it is really difficult to manage them on a regular basis.

Especially, if you own a big affiliate website with a lot of posts and pages.

That's where the AAWP Comparison Table comes to the rescue and eases your pain. This is the best way to create the product comparison tables for your Amazon Affiliate business.

Give it a try today!

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