How To Run A Loyalty Program In WooCommerce? [Easily!]

by Bishnu Mahali

Last Modified: October 16, 2020

By Bishnu Mahali

Last Modified: October 16, 2020

Losing your customers? Here's how to run a loyalty program in WooCommerce and retain your existing customers for life long.

It is not difficult to create a loyalty program or a reward point system in your WooCommerce website.

With a few clicks, you'll be able to do it with the WooCommerce loyalty program plugin that I'm going to show you.

Why use a plugin?

Well, because WooCommerce doesn't have this feature by default and it is not easy to code a plugin or this functionality from scratch.

And that would be stupid as it is already available and you'll be just wasting your time and money by not considering it and trying to build your own.

The plugin that I'm talking about is called the Advanced Coupons plugin and it is not only used to create the WooCommerce loyalty program or coupons. It has a lot of other features that will help your business grow in automation.

You can read more about the Advanced Coupons plugin over here.

I assume you already know the benefits of creating a loyalty program in WooCommerce but let me talk about it in brief just in case.

Why Use A WooCommerce Loyalty Program Or Reward Points System?

Well at the core, you want to retain your existing customers for a lifetime or at least as long as possible while earning profits from them and also keeping them happy.

The research says that it costs five times more to acquire a new customer than retaining your existing customers.

So if you really want to earn more profit while spending less money then you must use a loyalty program in your WooCommerce store.

Of course, you need to be aware and make a perfect balance between how much you are spending for your loyalty program and how much results you are getting from it.

And as the research data shows, you'll still be spending less to retain your existing customer than what you would spend to acquire a new customer.

So it's a win-win for both you and your customers. No doubt that it will make your customers very happy and enthusiastic about your business. And you might keep them forever as your loyal customer.

Here are some examples of how this rewards and points system that you can use:

  • Allow users to buy any specific product by redeeming reward points
  • Providing special discounts by using earned reward points
  • Offering reward points for anything specific that you want your customers to do
  • Provide VIP/exclusive services based on reward points earned by the customer

Ultimately, you'll create excitement in your customers to accumulate those reward points and enjoy those extra benefits that you'll provide to them. This way, you'll grow your business at a faster speed while spending less and making super fans.

Now in the next section, I'll show you how to do it.

Advanced Coupons Loyalty Program In WooCommerce

How To Create A Loyalty Program In WooCommerce?

To do this, you'll need the premium version of the Advanced Coupons plugin. If you don't have that yet then go ahead and get it first and then follow the following steps to set up your WooCommerce loyalty program.

Step 1: Enable The Loyalty Program Feature Within Advanced Coupons Plugin Settings

When you install and activate the Advanced Coupons plugin, the loyalty program features are turned off by default.

To enable it, go to WooCommerce » Settings » Advanced Coupons » Modules and scroll down to find the option as shown in the screenshot below:

Advanced Coupons WooCommerce Loyalty Program

Click on Save changes and move on to the next step to configure how your WooCommerce loyalty program should work.

Step 2: Configure Your Reward Points Ratios

When the loyalty program is turned on, by default it will give your customers 1 reward point for every $1 spent by them.

And later, they can redeem the points with the value of 10 reward points = $1.

So for example, if someone purchased a $50 product from you then the person will earn 50 reward points, and later the person can avail of a $5 discount by redeeming the earned reward points.

Advanced Coupons WooCommerce Loyalty Program

You can of course customize the value as you like by going to WooCommerce » Settings » Advanced Coupons » Loyalty Program tab.

You can also customize the points name to suit your branding and the calculation factors.

For example, if you have a fitness niche WooCommerce site, then you might want to name the points like Fitcoin, Fitpoint, etc.

Also, you can decide if you want to calculate the taxes, shipping charges, etc. or not while calculating the reward points by the plugin.

Reward Points Configuration Advanced Coupons

The next step, if you want to customize the notification message.

Step 3: Customize Reward Points Notification Messages

The Advanced Coupons plugin will automatically calculate the reward points the customer can get and it will display the same on the cart & the checkout page.

You can customize this as well if you want to by going to WooCommerce » Settings » Advanced Coupons » Loyalty Program tab

Reward Points Notification Messages

Make sure that you don't miss the "{points}" variable in the notification message. It will be replaced with the number of points the customer is going to get for the purchase.

Set 4: Set Limitations For Loyalty Program In WooCommerce

You can also add some limitations to your WooCommerce loyalty program to prevent abuse of the system.

You can select the user roles which are allowed to earn reward points and which are not. See the screenshot below for example:

Limiting Reward Points For Loyalty Program

You can also set a minimum threshold to earn points, minimum points allowed for redemption, etc.

Along with that, you can choose how the points will be rewarded to your customers. Most people would give it for purchases only but you can also give it for customer reviews, registrations, comments, etc.

Actions For Earning Reward Points

Furthermore, you can also customize the expiry of the reward points, expiry messages, etc. as shown below:

Reward Points Expiry Settings

Like any other loyalty program, the customers can check their rewards and the expiry date for them in their dashboard.

So that was it. You are ready to rock with your WooCommerce loyalty program to grow your business and profit exponentially.

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About the author

Bishnu Mahali

Hi, I'm Bishnu Mahali from Siliguri, India. Apart from Blogging, I am a Digital Marketer and Creator. I also produce YouTube videos and 2 podcasts as well. Do follow me on Instagram @itsBishnuMahali to learn more about me and the Business Stuff.

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