5+ Best Google Analytics Plugins For WordPress In 2023

by Bishnu Mahali

Last Modified: January 9, 2023

By Bishnu Mahali

Last Modified: January 9, 2023

Looking for the best Google Analytics for WordPress In 2023? Or maybe you just want to get the important data for your website and your visitors easily without any hassle.

No matter the reason, these are the best Google Analytics plugins for WordPress that would solve all your issues and cater your needs.


By the way, if you are like me then you probably want to get advanced analytics like outbound link tracking, affiliate link tracking, etc.

All of these plugins have the capabilities to cater to your needs and more.

Whatever your reasons are, this post is going to solve your issues or confusion on which one is the best Google Analytics plugins for your WordPress website.

Now don't get confused! It is not compulsory or required to use a plugin to use Google Analytics.

You can use it as you wish. If you are a developer then you may want to put it yourself to the header.php file of your child theme. Or you can use insert headers and footers plugin to do the same.

Then why do you need these plugins?

Well, these plugins help you to install Google Analytics on your website easily and provides some advanced features.

And the best part is, you can view your reports directly in your WordPress dashboard with a beautiful design. (Not all of them though.)

Best Google Analytics Plugins For WordPress

1. MonsterInsights

MonsterInsights Custom Banner

MonsterInsights is considered to be the best Google Analytics Plugin for WordPress and is also the most popular and highest rated plugin.

It allows you to connect your WordPress site with Google Analytics. Once installed and activated it immediately starts tracking site visitors along with a variety of downloads and external links from the website and other sources.

To identify the customer base, it has several filters pre-loaded in it.

One can easily view their site’s traffic details without needing to open Google Analytics directly.

Here are some screenshots:

MonsterInsights Reports Dashboard 1
MonsterInsights Reports Dashboard 2
MonsterInsights Reports Dashboard 3
MonsterInsights Reports Dashboard 4

There's a lot more but I don't want to fill this article with screenshots only.

This plugin is very lightweight and also does not create extra load on the webserver.

It is quick and is easy to set-up and makes it possible to view real-time statistics providing the ability to track ads, links, and file downloads with enhanced link attribution.

You can grab this plugin for as low as $199 per year.

2. Analytify


Analytify is a Google Analytics premium plugin that makes Google Analytics simple.

Unlike other Google Analytics plugins, it doesn’t require you to copy any code manually.

It features a 1-click authentication process and then automatically adds Google Analytics tracking code to your website. One can monitor the site stats and gain limited access to general reporting features.

It includes tracking features like page views, list of top countries, social media statistics, top referrers and many more.

Its premium prices starts at $39 per year.

3. Web Dorado

Web Dorado

Google Analytics WD by Web Dorado is a great WordPress Google Analytics plugin that quickly adds Google Analytics right into the WordPress site and promotes default attributes such as analytics reporting, website traffic details, bounce rate directly onto the website dashboard.

The free version includes page views, top-performing pages, centralized dashboard, comprehensive reports, and bounce rates.

The Pro version unlocks more functions including complete Google Analytics coverage, E-commerce reports, AdSense as well as AdWords reports, tracking exclusions, alerts, and pushover notifications, site speed, etc.

It’s premium prices starts at $30 per year.

4. ExactMetrics (Google Analytics Dashboard)

ExactMetrics Custom Banner

ExactMetrics (formerly known as GADWP or Google Analytics Dashboard for WordPress) is a completely free Analytics plugin.

It targets those who have a minimal budget but still need in-depth reports.

Like other plugins this Google Analytics plugin provides all the data you need right on your WordPress dashboard including sessions, organic searches, page views, bounce rate, locations, pages, referrers traffic and page not found errors.

It is also possible to customize the website’s analytics tracking code through options and hooks to collect advanced data.

It also supports accelerated mobile pages.

It is a completely free plugin.

5. WordPress Statistics

WordPress Statistics

WP Statistics is a completely free Google Analytics plugin for WordPress.

It is easy to utilize, light-weight and provides the compatibility and solutions associated with Google Analytics directly to the WordPress dashboard.

It has the ability to track the traffic coming from big search engines and it also tracks users based on their Geo-IP and provides support against hashing IP addresses to protect user’s privacy.

This plugin can track the statistics of e-mail and one can export all the collated information through various data formats.

It is a completely free plugin.

If for some reason you don’t prefer using Google Analytics then here are some alternatives as well.

Alternatives of Google Analytics For WordPress

While having Google Analytics is a must-have for a lot of us. Still going to the GA dashboard can often be confusing and complicated.

Here are some alternatives for Google Analytics which are easier to understand and not overwhelming:

1. JetPack


Jetpack is the ultimate toolkit for WordPress.

It gives you everything you need to design, secure, and grow your site in one bundle.

With Jetpack one can fully customize its site with free themes, image tools, and rich content, increase your traffic through automatic social sharing, related content, and faster load times.

One can also get a safer, stronger site via secure logins and protection from brute force attacks.

All these core features are free. Advanced features like daily backups, spam protection, and SEO tools can be added with any other simple and affordable premium plans.

Jetpack’s features are provided and hosted by WordPress.com — so there’s never any extra strain on your server when you activate or use a new tool.

2. Hotjar


Hotjar is behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as surveys, heatmaps and session recordings.

Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics.

It’s is a leading and easy-to-use service that combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

3. StatCounter


StatCounter shows you the browsers used by your users in increasing and chronological order.

One can put labels and filters on your website users and can segment them as your needs and utility.

This software comes with a live visitor map through which you can get the real-time locations of your online users and see their location to understand user which helps in better brand promotion.

The software comes with a mobile compatible application enabling one to have all the stats right in your hand.

4. HumCommerce

Humcommerce Screenshot

HumCommerce is a powerful and feature-rich WordPress plugin for analytics, heatmaps, and session recording.

If you are struggling to find an answer to the question, why people are not converting, Humcommerce is the best tool for you to use. It monitors every single movement of the visitors on your site and provides you with a detailed report.

You can build a flexible conversion panel and analyze the performance of individual pages. This helps you to find out what elements work better for your target group. Based on this, you can design your conversion maps.

The plugin lets you create surveys and polls on your site to find out users’ reactions in a direct way. It helps you to reshape your website as per the users’ choice which increases chances for more conversions.

That was pretty much of it.

Now over to you! Which one do you use? Or maybe you have another option to recommend.

Let us know in the comments below!

Use it for FREE

It's free to use. Go ahead and test it yourself.

About the author

Bishnu Mahali

Hi, I'm Bishnu Mahali from Siliguri, India. Apart from Blogging, I am a Digital Marketer and Creator. I also produce YouTube videos and 2 podcasts as well. Do follow me on Instagram @itsBishnuMahali to learn more about me and the Business Stuff.

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